SendGrid
Twilio-owned email API and SMTP relay with Essentials and Pro volume tiers; dedicated IPs and EU data residency on Pro and above.
- Headquarters
- 🇺🇸 United States
- Parent jurisdiction
- 🇺🇸 United States (parent: Twilio)
- EU self-serve plan
- Available; check eligible plans and regions
- GDPR DPA
- Yes
- Billing
- subscription
- Free tier
- 60-day free trial, 100 emails/day; no permanent free plan.
- Open source
- No
- Website
- sendgrid.com
- Source last checked
- 2026-10-06
- Pricing evidence
- Estimated rates
Pricing
At least one rate is approximate or not on a published rate card. Confirm with the vendor. Pro overages are approximate. EU residency requires Pro or above with a dedicated EU IP. How to read these estimates.
| Plan | Base fee / month | 1k additional emails |
|---|---|---|
| Essentials 50k | $19.95 | $1.33 |
| Essentials 100k | $34.95 | $0.9 |
| Pro 100k | $89.95 | $1 |
| Pro 300k | $249 | $0.9 |
| Pro 700k | $499 | $0.8 |
| Pro 1.5M | $799 | $0.6 |
| Pro 2.5M | $1,099 | $0.5 |
Allowances, plan limits & calculation details
Rates are shown at their recorded precision. A zero means no charge in this calculation; the vendor may charge for things we leave out. See the notes for usage assumptions and currency conversions.
Essentials 50k
- EU residency on this plan
- No
- Base fee / month
- $19.95
- Included emails / month (thousands)
- 50
- 1k additional emails
- $1.33
Essentials 100k
- EU residency on this plan
- No
- Base fee / month
- $34.95
- Included emails / month (thousands)
- 100
- 1k additional emails
- $0.9
Pro 100k
- Base fee / month
- $89.95
- Included emails / month (thousands)
- 100
- 1k additional emails
- $1
Pro 300k
- Base fee / month
- $249
- Included emails / month (thousands)
- 300
- 1k additional emails
- $0.9
Pro 700k
- Base fee / month
- $499
- Included emails / month (thousands)
- 700
- 1k additional emails
- $0.8
Pro 1.5M
- Base fee / month
- $799
- Included emails / month (thousands)
- 1,500
- 1k additional emails
- $0.6
Pro 2.5M
- Base fee / month
- $1,099
- Included emails / month (thousands)
- 2,500
- 1k additional emails
- $0.5
Email API plans from the pricing page calculator: Essentials 50k $19.95, Essentials 100k $34.95, Pro 100k $89.95, 300k $249, 700k $499, 1.5M $799, 2.5M $1,099 per month; Premier (5M+) is custom. Overage per extra email: Essentials 50k $0.00133 and 100k $0.0009 (Twilio changelog, July 2022); Pro 100k $0.001 and Pro 300k/700k/1.5M/2.5M $0.0009/$0.0008/$0.0006/$0.0005 come from Twilio help article 47303955374363 as quoted in search results (page not machine-readable), so treat Pro overages as approximate. The pricing page only says overages "may apply". Pro and Premier include a dedicated IP; Essentials is shared-IP only. EU data residency (api.eu.sendgrid.com, EU regional subusers) requires Pro or Premier and a dedicated EU IP. Twilio Inc., San Francisco; DPA available.
What companies report paying
What other customers have paid for SendGrid, with sources. Their usage, features and discounts may differ from yours; these are not quotes.
- $14,627/yr · Vendr marketplace benchmark for Twilio SendGrid; median across 94 purchases; range $1,750-$108,000; buyers saved 16% on average
“Median buyer pays $14,627 per year Based on data from 94 purchases, with buyers saving 16% on average. Median: $14,627 $1,750 $108,000 Low High”
Vendr purchase data, Oct 2026 - $12,000/yr · Sender of ~60,000 emails/day, on SendGrid 10+ years (stated earlier in the same comment); annualized from $1,000/month
“And then we have to pay them $1000/month still! No way. Needless to say, we are dropping Sendgrid.”
Hacker News, Jun 2026 - $6,000/yr · Inbound Parse usage only; annualized from ~$500/month; volume not stated
“we're paying Sendgrid close to $500/month for inbound parse.”
Hacker News, Sep 2024 - $12,000/yr · Indie hacker sending 2M emails/month; annualized from ~$1k/month
“I send 2M emails per month on Sendgrid. It costs around $1k per month.”
Hacker News, Jul 2022
Managed alternatives
At 1M emails / month. Adjust usage and requirements.
SendGrid: $8,868/yr estimated.
- Amazon SES: $1,200/yr estimated · $7,668/yr bill differencePublished rates
- ZeptoMail: $3,000/yr estimated · $5,868/yr bill differencePublished rates
- Elastic Email: $3,228/yr estimated · $5,640/yr bill differencePublished rates
- Scaleway Transactional Email: $3,359/yr estimated · $5,509/yr bill differencePublished rates
- SparkPost (Bird Email): $6,360/yr estimated · $2,508/yr bill differencePublished rates
No cheaper managed estimate matches your filters. Adjust your usage or compare with your actual contract bill.
The price difference leaves out migration costs, operating costs and any features you’d need to replace.
Self-hosted options
Operating cost is not estimated. These options are not counted as savings against managed services.
Want a European-owned provider? See European alternatives to SendGrid among european transactional email providers.
Compare SendGrid
Migration guides
Found a wrong rate or plan restriction? Report a correction with a current source.