SparkPost (Bird Email)

SparkPost's email infrastructure, now sold as Bird Email; flat $0.90/1k overage and $24.95 dedicated IPs.

Senders who want predictable overage get a single rate here: $0.90 per extra 1,000 on every paid plan, rather than a rate that changes by tier. Startup plans begin at $15 for 50k, and Growth adds dedicated IPs at $24.95 a month each, up to five. By default overage stops at five times the plan volume, where sending pauses. Although Bird is based in Amsterdam, no self-serve EU data region is documented for its current email plans.

Headquarters: 🇳🇱 Netherlands
Parent jurisdiction: 🇳🇱 Netherlands (parent: Bird)
EU self-serve plan: No / not documented
GDPR DPA: Yes
Billing: subscription
Free tier: 1,000 emails/month.
Open source: No
Website: bird.com
Source last checked: 2026-10-06
Pricing evidence: Published rates

Pricing

Calculated from the listed vendor rates; exclusions still apply. How to read these estimates.

Plan	Base fee / month	1k additional emails
Free	$0	$0
Startup 50k	$15	$0.9
Startup 100k	$30	$0.9
Growth 100k	$80	$0.9
Growth 250k	$175	$0.9
Growth 500k	$295	$0.9
Growth 1M	$530	$0.9
Growth 2.5M	$1,039	$0.9

Allowances, plan limits & calculation details

Rates are shown at their recorded precision. A zero means no charge in this calculation; the vendor may charge for things we leave out. See the notes for usage assumptions and currency conversions.

Free

Base fee / month: $0
Included emails / month (thousands): 1
1k additional emails: $0
Modeled plan limits: ≤ 1 emails / month (thousands)

Startup 50k

Base fee / month: $15
Included emails / month (thousands): 50
1k additional emails: $0.9
Modeled plan limits: ≤ 250 emails / month (thousands)

Startup 100k

Base fee / month: $30
Included emails / month (thousands): 100
1k additional emails: $0.9
Modeled plan limits: ≤ 500 emails / month (thousands)

Growth 100k

Base fee / month: $80
Included emails / month (thousands): 100
1k additional emails: $0.9
Modeled plan limits: ≤ 500 emails / month (thousands)

Growth 250k

Base fee / month: $175
Included emails / month (thousands): 250
1k additional emails: $0.9
Modeled plan limits: ≤ 1,250 emails / month (thousands)

Growth 500k

Base fee / month: $295
Included emails / month (thousands): 500
1k additional emails: $0.9
Modeled plan limits: ≤ 2,500 emails / month (thousands)

Growth 1M

Base fee / month: $530
Included emails / month (thousands): 1,000
1k additional emails: $0.9
Modeled plan limits: ≤ 5,000 emails / month (thousands)

Growth 2.5M

Base fee / month: $1,039
Included emails / month (thousands): 2,500
1k additional emails: $0.9
Modeled plan limits: ≤ 12,500 emails / month (thousands)

sparkpost.com/pricing redirects to Bird's email pricing. Startup $15 (50k) or $30 (100k); Growth $80 (100k), $175 (250k), $295 (500k), $530 (1M), $1,039 (2.5M). Overage $0.90 per 1k on all paid plans, with a default overage ceiling of 5x the plan volume (sending pauses there), modelled as a limit. Dedicated IPs $24.95/month each on Growth and above (up to 5). Above the published ladder: contact sales. Bird (formerly MessageBird), Amsterdam; no self-serve EU data region documented for the new Bird email plans (legacy SparkPost EU accounts existed).

Managed alternatives

At 1M emails / month. Adjust usage and requirements.

SparkPost (Bird Email): $6,360/yr estimated.

Amazon SES: $1,200/yr estimated · $5,160/yr bill differencePublished rates
ZeptoMail: $3,000/yr estimated · $3,360/yr bill differencePublished rates
Elastic Email: $3,228/yr estimated · $3,132/yr bill differencePublished rates
Scaleway Transactional Email: $3,359/yr estimated · $3,001/yr bill differencePublished rates

The price difference leaves out migration costs, operating costs and any features you’d need to replace.

Other transactional email comparisons

Found a wrong rate or plan restriction? Report a correction with a current source.