AWS End User Messaging SMS
AWS SMS API (formerly Pinpoint SMS): pay per message plus carrier fees; you build the OTP flow and register 10DLC numbers.
This is an SMS sending API, so you build code generation, expiry and verification yourself. A US message part costs $0.00774 plus $0.00421 in carrier fees. Add number rental, 10DLC registration and monthly campaign fees to your budget. Optional SMS Protect costs another $0.01 per message. The service can run from EU regions.
- Headquarters
- 🇺🇸 United States
- Parent jurisdiction
- 🇺🇸 United States (parent: Amazon)
- EU self-serve plan
- Available; check eligible plans and regions
- GDPR DPA
- Yes
- Billing
- payg
- Open source
- No
- Website
- aws.amazon.com
- Source last checked
- 2026-10-06
- Pricing evidence
- Published rates
Pricing
Calculated from the listed vendor rates; exclusions still apply. How to read these estimates.
| US SMS segment |
|---|
| $0.01195 |
Allowances, plan limits & calculation details
Rates are shown at their recorded precision. A zero means no charge in this calculation; the vendor may charge for things we leave out. See the notes for usage assumptions and currency conversions.
- Base fee / month
- $0
- Successful verification fee
- $0
- US SMS segment
- $0.01195
US outbound SMS $0.00774 per message part (10DLC, toll-free or short code) plus a $0.00421 carrier fee (10DLC/toll-free; short code $0.00417), from the official per-country price CSV linked on the pricing page. 10DLC: company registration $4.50 one-off, authentication $12.50, optional vetting $41.50, campaign $10/month ($2 low-volume), number $1/month; toll-free number $2/month; short code $650 setup + $995/month. SMS Protect filtering adds $0.01/message. Can be operated from EU regions.
Managed alternatives
At 100K verifications / month, US numbers. Adjust usage and requirements.
AWS End User Messaging SMS: $14,340/yr estimated.
- Bird Verify (MessageBird): $9,240/yr estimated · $5,100/yr bill differencePublished rates
- Infobip 2FA: $9,840/yr estimated · $4,500/yr bill differenceEstimated ratesAssumes 2FA bills at the SMS rate with no separate verification fee. US pass-through and registration fees are excluded.
- Firebase Phone Auth / Google Identity Platform: $12,000/yr estimated · $2,340/yr bill differencePublished rates
No cheaper managed estimate matches your filters. Adjust your usage or compare with your actual contract bill.
The price difference leaves out migration costs, operating costs and any features you’d need to replace.
Self-hosted options
Operating cost is not estimated. These options are not counted as savings against managed services.
Want a European-owned provider? See European alternatives to AWS End User Messaging SMS among european SMS / OTP verification providers.
Compare AWS End User Messaging SMS
Found a wrong rate or plan restriction? Report a correction with a current source.