Auth0

Okta-owned customer identity platform with separate B2C and B2B plans, priced in fixed MAU brackets that end at 10k-30k MAU on self-serve.

Headquarters: 🇺🇸 United States
Parent jurisdiction: 🇺🇸 United States (parent: Okta)
EU self-serve plan: Available; check eligible plans and regions
GDPR DPA: Yes
Billing: subscription
Free tier: Free plan up to 25,000 MAU with 1 enterprise connection and 1 custom domain.
Open source: No
Website: auth0.com
Source last checked: 2026-10-06
Pricing evidence: Published rates

Pricing

Calculated from the listed vendor rates; exclusions still apply. How to read these estimates.

Plan	Base fee / month	Enterprise connection / month
Free	$0	$0
B2C Essentials 500 MAU	$35	$0
B2C Essentials 1k MAU	$70	$0
B2C Essentials 2.5k MAU	$175	$0
B2C Essentials 5k MAU	$350	$0
B2C Essentials 7.5k MAU	$525	$0
B2C Essentials 10k MAU	$700	$0
B2C Essentials 20k MAU	$1,400	$0
B2C Essentials 30k MAU	$2,100	$0
B2B Essentials 500 MAU	$150	$100
B2B Essentials 1k MAU	$300	$100
B2B Essentials 2.5k MAU	$700	$100
B2B Essentials 5k MAU	$1,300	$100
B2B Essentials 7.5k MAU	$1,725	$100
B2B Essentials 10k MAU	$2,100	$100
B2B Essentials 20k MAU	$3,800	$100
B2B Professional 1k MAU	$800	$100
B2B Professional 2.5k MAU	$1,200	$100
B2B Professional 5k MAU	$1,500	$100
B2B Professional 7.5k MAU	$1,800	$100
B2B Professional 10k MAU	$2,400	$100

Allowances, plan limits & calculation details

Rates are shown at their recorded precision. A zero means no charge in this calculation; the vendor may charge for things we leave out. See the notes for usage assumptions and currency conversions.

Free

Base fee / month: $0
Included monthly active users (thousands): 0
1k additional active users: $0
Included enterprise connections: 1
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 25 monthly active users (thousands); ≤ 1 enterprise sso connections

B2C Essentials 500 MAU

Base fee / month: $35
Included monthly active users (thousands): 0.5
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 0.5 monthly active users (thousands); no enterprise sso connections

B2C Essentials 1k MAU

Base fee / month: $70
Included monthly active users (thousands): 1
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 1 monthly active users (thousands); no enterprise sso connections

B2C Essentials 2.5k MAU

Base fee / month: $175
Included monthly active users (thousands): 2.5
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 2.5 monthly active users (thousands); no enterprise sso connections

B2C Essentials 5k MAU

Base fee / month: $350
Included monthly active users (thousands): 5
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 5 monthly active users (thousands); no enterprise sso connections

B2C Essentials 7.5k MAU

Base fee / month: $525
Included monthly active users (thousands): 7.5
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 7.5 monthly active users (thousands); no enterprise sso connections

B2C Essentials 10k MAU

Base fee / month: $700
Included monthly active users (thousands): 10
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 10 monthly active users (thousands); no enterprise sso connections

B2C Essentials 20k MAU

Base fee / month: $1,400
Included monthly active users (thousands): 20
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 20 monthly active users (thousands); no enterprise sso connections

B2C Essentials 30k MAU

Base fee / month: $2,100
Included monthly active users (thousands): 30
1k additional active users: $0
Included enterprise connections: 0
Enterprise connection / month: $0
1k SSO active users: $0
Modeled plan limits: ≤ 30 monthly active users (thousands); no enterprise sso connections

B2B Essentials 500 MAU

Base fee / month: $150
Included monthly active users (thousands): 0.5
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 0.5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Essentials 1k MAU

Base fee / month: $300
Included monthly active users (thousands): 1
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 1 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Essentials 2.5k MAU

Base fee / month: $700
Included monthly active users (thousands): 2.5
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 2.5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Essentials 5k MAU

Base fee / month: $1,300
Included monthly active users (thousands): 5
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Essentials 7.5k MAU

Base fee / month: $1,725
Included monthly active users (thousands): 7.5
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 7.5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Essentials 10k MAU

Base fee / month: $2,100
Included monthly active users (thousands): 10
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 10 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Essentials 20k MAU

Base fee / month: $3,800
Included monthly active users (thousands): 20
1k additional active users: $0
Included enterprise connections: 3
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 20 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Professional 1k MAU

Base fee / month: $800
Included monthly active users (thousands): 1
1k additional active users: $0
Included enterprise connections: 5
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 1 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Professional 2.5k MAU

Base fee / month: $1,200
Included monthly active users (thousands): 2.5
1k additional active users: $0
Included enterprise connections: 5
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 2.5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Professional 5k MAU

Base fee / month: $1,500
Included monthly active users (thousands): 5
1k additional active users: $0
Included enterprise connections: 5
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Professional 7.5k MAU

Base fee / month: $1,800
Included monthly active users (thousands): 7.5
1k additional active users: $0
Included enterprise connections: 5
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 7.5 monthly active users (thousands); ≤ 30 enterprise sso connections

B2B Professional 10k MAU

Base fee / month: $2,400
Included monthly active users (thousands): 10
1k additional active users: $0
Included enterprise connections: 5
Enterprise connection / month: $100
1k SSO active users: $0
Modeled plan limits: ≤ 10 monthly active users (thousands); ≤ 30 enterprise sso connections

Monthly list prices; annual billing costs 11x the monthly price. Self-serve plans are sold in fixed MAU brackets with no per-MAU overage, and stop at 30k MAU (B2C Essentials), 20k (B2C Professional, B2B Essentials) and 10k (B2B Professional); above that it is an Enterprise contract. B2C plans include no enterprise (SAML/OIDC) connections. B2B Essentials includes 3 and B2B Professional 5, with extra connections at $100/month each up to 30 in total. B2C Professional (from $240 for 1k MAU to $3,200 for 20k) is always pricier than B2C Essentials and is left out of the calculator. Enterprise MFA is a $100/month add-on on Essentials and included on Professional. M2M token packs are extra. Tenants can be created in the EU region on every plan. Okta, Inc. (US) signs a DPA.

What companies report paying

What other customers have paid for Auth0, with sources. Their usage, features and discounts may differ from yours; these are not quotes.

$15,000/yr · Bootstrapped B2B SaaS; price after reaching ~10 enterprise SSO connections; no MAU stated; later migrated to AWS Cognito
“we used Auth0, which was great until we reached 10(?) enterprise connectors and it went from free to $15k/yr.”
Hacker News, Jan 2023

Managed alternatives

At 50K monthly active users, no enterprise SSO connections. Adjust usage and requirements.

No managed cost estimate is available for this option at the selected usage.

Clerk: $0/yr estimatedPublished rates
Firebase Authentication / Google Identity Platform: $0/yr estimatedPublished rates
Logto: $0/yr estimatedModeled ratesAssumes one access token per MAU per month; frequent token issuance increases cost. Paid feature add-ons are excluded.
Supabase Auth: $0/yr estimatedPublished rates
WorkOS: $0/yr estimatedPublished rates

The price difference leaves out migration costs, operating costs and any features you’d need to replace.

Self-hosted options

Operating cost is not estimated. These options are not counted as savings against managed services.

Compare Auth0

Migration guides

Migrate authentication from Auth0 to self-hosted Keycloak

Found a wrong rate or plan restriction? Report a correction with a current source.