imgix
URL-based real-time image processing and CDN, billed in monthly credits shared across cache storage, renders and delivery bandwidth.
- Headquarters
- 🇺🇸 United States
- Parent jurisdiction
- 🇺🇸 United States
- EU self-serve plan
- No / not documented
- GDPR DPA
- Yes
- Billing
- subscription
- Free tier
- 30-day trial with 100 credits, no credit card
- Open source
- No
- Website
- www.imgix.com
- Source last checked
- 2026-10-06
- Pricing evidence
- Modeled rates
Pricing
Published rates converted using workload assumptions. Read the notes. Converts credits to images and bandwidth assuming 1 MB per origin image; origin-cache retention changes storage cost. How to read these estimates.
| Plan | Base fee / month | 1k source images | 1k transformations | Bandwidth / GB |
|---|---|---|---|---|
| Starter | $25 | $0.6 | $0.6 | $0.3 |
| Basic | $75 | $0.48 | $0.48 | $0.24 |
| Midrange | $150 | $0.44 | $0.44 | $0.22 |
| Growth | $300 | $0.38 | $0.38 | $0.19 |
| Growth Plus | $500 | $0.34 | $0.34 | $0.17 |
Allowances, plan limits & calculation details
Rates are shown at their recorded precision. A zero means no charge in this calculation; the vendor may charge for things we leave out. See the notes for usage assumptions and currency conversions.
Starter
- Base fee / month
- $25
- Included source images (thousands)
- 0
- 1k source images
- $0.6
- Included transformations (thousands)
- 0
- 1k transformations
- $0.6
- Included bandwidth / month (GB)
- 100
- Bandwidth / GB
- $0.3
Basic
- Base fee / month
- $75
- Included source images (thousands)
- 0
- 1k source images
- $0.48
- Included transformations (thousands)
- 0
- 1k transformations
- $0.48
- Included bandwidth / month (GB)
- 375
- Bandwidth / GB
- $0.24
Midrange
- Base fee / month
- $150
- Included source images (thousands)
- 0
- 1k source images
- $0.44
- Included transformations (thousands)
- 0
- 1k transformations
- $0.44
- Included bandwidth / month (GB)
- 830
- Bandwidth / GB
- $0.22
Growth
- Base fee / month
- $300
- Included source images (thousands)
- 0
- 1k source images
- $0.38
- Included transformations (thousands)
- 0
- 1k transformations
- $0.38
- Included bandwidth / month (GB)
- 1,875
- Bandwidth / GB
- $0.19
Growth Plus
- Base fee / month
- $500
- Included source images (thousands)
- 0
- 1k source images
- $0.34
- Included transformations (thousands)
- 0
- 1k transformations
- $0.34
- Included bandwidth / month (GB)
- 3,570
- Bandwidth / GB
- $0.17
CURRENT (credit) PRICING: bundles of Starter $25/100 credits, Basic $75/375, Midrange $150/830, Growth $300/1,875, Growth Plus $500/3,570 (about $0.25-$0.14 per credit; 15% off annually). Overage credits cost 120% of the plan's per-credit price ($0.30/$0.24/$0.22/$0.19/$0.17 per docs.imgix.com/en-US/references/billing-overview; the pricing page shows $0.12 for Growth Plus, but 500/3,570 = $0.14 and the docs list $0.14 / $0.17 overage). Consumption: delivery 1 credit/GB, management (cache storage and metadata) 2 credits/GB/month, standard renders 1 credit per 500 (advanced renders 1 per 50, premium/AI 1 per render). Conversion: per_gb = 1 credit and per_1k_transformations = 2 credits, both at the overage rate. Credits are one shared pool; this model puts the included credits against bandwidth, so it overstates the bill when bandwidth is below the bundle size. There is NO per-origin-image fee any more; the remaining per-source cost is cache storage. per_1k_source assumes ~1 MB per origin image held in the origin cache (1 GB per 1,000 = 2 credits/month); the default Origin Cache Retention is 45 days since last access, so the real figure scales with your file sizes. Renders are only billed on cache misses, so transformations_k should count unique renders, not page views. HISTORY (imgix.com/pricing via the Wayback Machine): 2014 plans billed renders ($50/month for 50k renders, then $2.50 per 1,000, $0.12/GB). By 2016 to January 2021 it was pay-as-you-go at $3 per 1,000 master (origin) images accessed each month plus $0.08/GB, with unlimited derivatives free. From about mid-2021 there were tiered plans counted in origin images per month: Free (1,000), Basic $75 (5,000), Growth $300 (25,000), with bandwidth "included" (later capped at 100 GB / 500 GB / 2.5 TB). By 2025 the self-serve overage was $15 per 1,000 origin images on Basic and $12 on Growth ($9 at the $600+/month Standard tier). That model charged every unique source image, which is why user-generated content dominated bills. The credit model replaced it between July and September 2025 (Wayback snapshots of 29 Jun 2025 show origin images, 7 Sep 2025 show credits); imgix says the old origin-image model "made it difficult to offer newer capabilities like video and AI". UGC preset (1M sources, 5M renders, 20 TB): about $5,300/month on Growth Plus with overage now, vs about $4,600 under the $3/1,000 + $0.08/GB model (65% of it origin images) and $12,000+ in origin-image overage on 2021-2025 Growth. Legal entity Zebrafish Labs, Inc.; standard DPA incorporated automatically (imgix.com/privacy). No EU-only processing option is published.
What companies report paying
What other customers have paid for imgix, with sources. Their usage, features and discounts may differ from yours; these are not quotes.
- $31,200/yr · Vendr median for imgix; range $4,350-$110,640; 33 purchases
“Median buyer pays $31,200 per year Based on data from 33 purchases. Median: $31,200 $4,350 $110,640 Low High”
Vendr purchase data, Oct 2026 - $24,000/yr · Annualized from ~$2,000/month on a negotiated contract (offered once bills exceeded $1-2k/month); online apparel retailer on Shopify; usage not stated
“As the site got larger and our bills got greater than $1,000-$2,000 someone from imgix reached out and offered to sign us up to a contract for a better rate. I don't recall actual numbers but we ended up paying approx. $2,000 a month”
Hacker News, Mar 2021
Managed alternatives
At 50K unique source images / month, 500K transformations / month, 2,000 GB image bandwidth / month. Adjust usage and requirements.
imgix: $6,393/yr estimated.
- Bunny Optimizer: $354/yr estimated · $6,039/yr bill differencePublished rates
- Cloudflare Images: $2,460/yr estimated · $3,933/yr bill differenceModeled ratesConverts delivery requests to bandwidth assuming 100 KB per delivered image. Cached deliveries still count.
- Vercel Image Optimization: $2,880/yr estimated · $3,513/yr bill differenceModeled ratesCache-write cost assumes 100 KB output images. Cache behavior, sizes and regional rates change cost.
- Netlify Image CDN: $3,528/yr estimated · $2,865/yr bill differencePublished rates
No cheaper managed estimate matches your filters. Adjust your usage or compare with your actual contract bill.
The price difference leaves out migration costs, operating costs and any features you’d need to replace.
Self-hosted options
Operating cost is not estimated. These options are not counted as savings against managed services.
Want a European-owned provider? See European alternatives to imgix among european image processing providers.
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